Seth Godin: Anticipation Vs Anxiety

Posted: November 29, 2012 in Business, Lifestyle, Summons
Tags: , , , , ,

If we define anxiety as experiencing failure in advance, we can also understand its antonym, anticipation. 

When you work with anticipation, you will highlight the highs. You’ll double down on the things that will delight and push yourself even harder to be bold and to create your version of art. If this is going to work, might as well build something that’s going to be truly worth building.

If you work with anxiety, on the other hand, you’ll be covering the possible lost bets, you’ll be insuring against disaster and most of all, building deniability into everything you do. When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you’ll be blameless.

Not only is it more fun to work with anticipation, it’s often a self-fulfilling point of view.

 

Seth Godin.

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