Posts Tagged ‘Tonto Dike’

Music or Noise?

Yesterday, popular Nollywood actress Tonto Dikeh released two singles from her maiden solo attempt to make a name in the Nigerian music industry. To say the reviews were harsh is an understatement. By evening, joke upon joke and picture memes featuring all sorts of public figures from President Goodluck Jonathan to action film cult hero Chuck Norris had filled the Nigerian social media scene. It was cruel, and I must confess that I also added my own scathing attack to this cruel mix of invectives and derision that was directed her way.

However, I woke up this morning to this Blackberry broadcast from a friend whom I respect so much Steve Harris. He is an accomplished speaker, author, leadership consultant and a life coach. His book “From College Dropout to Corporate Sellout” was published to much critical acclaim, and he continues on his quest in helping to build more effective individuals who will become change agents in their careers and personal lives. He is not someone you take his opinion lightly. This is his view:

“Yesterday, the social media space was abuzz with Tonto Dikeh’s musical debut. While her style, lyrics and vocals were widely panned to unanimous negative reviews, I learned something instrumental (no pun intended) from her.


While I may not know her, (just heard about her yesterday) and haven’t listened to her debut, I think it takes a high level of self belief to take a chance on yourself. When last did you take a chance on you?


Don’t talk about it, be about it! My brother Pastor Jerry sent his broadcast this morning and said “There is only one time that is important in life; It is NOW! NOW is the most important time because it is the only time we have any power over. Have a sense of urgency over your destiny!”

Are you still saying I WILL DO IT or can you say like my fave female rapper, Eva (Alordiah), I DON DID IT!

Year don nearly end o!


Nobody celebrates you for a great idea you haven’t made happen! During the last 24 hours, Tonto Dikeh has been the subject of national conversation: from BB broadcasts to mentions and TRENDING on Twitter. (And for a ‘celebrity’ (from the root word, celebrate), fame or notoriety is pretty much everything)

I wonder how many thousand times her song has been downloaded, shared, bluetoothed and broadcast.

Think about it.

Imagine if she was being paid N100 per download…hmm

Where’s YOUR SONG, YOUR BOOK? Where (is) the EVIDENCE OF YOUR LIFE?  Who’s talking about YOU?

So back to Tonto’s music, Good music? Bad music? The jury is out. You decide. The bottom line is YOU COULDN’T IGNORE HER!

And for that, she has EARNED MY RESPECT!

See you on 20.10.12*

Your Life Strategist

Steve Harris


*Steve’s “Mastering the Business of Your Talent” a specialized training that aims to teach you how to build wealth from your God given talent, holds this Saturday. Details are available on his website or directly from him on Twitter.


Music or Noise?

In a bid to augment a barely-existing acting career, that in my opinion leaves much to be desired, Nollywood “actress” Tonto Dike has released two singles “HI” and “ITZ OVA” from her foray into the music industry. What beats me however is how it seems easy for someone who has delivered mediocre offerings in one field to think they will make headway in another. Mediocrity like excellence is who you are.

If this is a sensational medium to promote her “Brand”, if this is an attempt to keep her in the news by presenting something shocking and garish to the public, then I’d say kudos to her and her PR/Management team. But if this by any chance is an honest, determined attempt to sneak a toe-hold in the already nauseatingly saturated Nigerian music industry, then darling Tonto, please go. Get. A. Life.

Of course I know #Poko (Whatever that repulsive #Yolo wannabe word means) adherents and fans will burn me fast, and attack me for not appreciating “One of Nigeria’s top talents”, but I’d say to you: to each his own. Go on celebrating mediocrity becomes it comes in a popular package. Some of us will demand excellence from those who hoist themselves up on the soapbox of public opinion.

On Twitter, Ayo Shonaiya, someone who has been in the industry for years and sure knows his onions, tried to impress on me that perhaps it is important that we allow her test the waters with this attempt, and come to a realization on her own if she wants to stay in the music industry. He said that perhaps “excellence will come through competition” and was of the opinion that music, like cooking or a foreign language could be learnt and perfected over time. Even without initial talent or flair for the art.

I want to believe he is right, and hope that this will not serve as a means for young people who have been pursuing excellence in their art to go “Why worry about these high standards and put so much pressure on myself? Let me just do it anyhow”.

I await the coming weeks and months as I enjoy these hilarious tweets and picture memes that are being spread all over social media, and hope personally that Tonto passes the mic to other more talented ladies and focus more on her acting and improve on that.

In the meantime, this is my review of both tracks:  Poorest display of Autotune I’ve heard in ages. A mediocre production that is lyrically reminiscent of poorly recited nursery rhymes… A mistake waiting to happen that’s finally happened.

It’s all #Poko baby!

Edward Israel-Ayide