Posts Tagged ‘Twitter’

Cities work because they create collisions between and among diverse individuals. Ideas go to cities to be born and to be spread, and the chaos that bubbles just under the surface feeds those ideas. The web, at its most effective, is a digital city, a place where access is equal and ideas race and connect and morph. 

If you want to find creative work, go to a city. If you want to find inspiration, expose yourself to diversity, not a bubble. The city is chaotic, without much of a filter.

The soapbox, on the other hand, is the amplified voice of a single speaker. The soapbox is the newspaper with subscribers, the Twitter account with followers, the blog with readers. A soapbox cannot ever scale to be like the city, because given the chance, the mob, attracted by the attention that comes with the soapbox, will grab the microphone and create nothing but noise. Open mic night is an interesting concept, but it never sells out Madison Square Garden.

Everyone deserves their own soapbox. The web has handed everyone a microphone and said, “here, speak up.” But everyone doesn’t deserve their own audience. That’s something that’s earned. Once you’re on your soapbox, by all means take inspiration from the city. Learn from the diverse voices you hear. But your soapbox is yours, and the people who listen to you came to hear you, not everyone.

Access isn’t really the issue when it comes to soapboxes. The issue is whether cultural and social forces will further push those with something to say (which is every resident of the city, which is all of us) to patiently and clearly say it, to build the audience that they are able to.

Your soapbox might be the reputation you have in the comments section of a favorite blog, or your page on a social networking site. It might be those that listen to you in the conference room of your organization. But it’s yours.

For the first time in the history of media, those that are able to consume the media are also able to create it. That’s a powerful (and thus frightening) choice.

One day soon, it’s possible that corporate interests will impose barriers on soapbox access, all in an effort to reclaim power for themselves. Until then, the race is on to build your tribe, to tirelessly connect and to earn an audience that wants to hear from you.


By Seth Godin

Seth Godin, called  “America’s Greatest Marketer,” is a Speaker, Writer and a new age innovator.

Post appeared originally on



Posted: June 16, 2012 in Lifestyle, Poetry, Summons
Tags: , ,

I wish I could somehow, perhaps by magic,

Bring meaning to this flood of words

That threaten to drown me and take me under

This ocean of verbal exuberance.

One word it takes to leave its host

And drop like a ray of sunlight in darkness,

Then suddenly this spiritual silence;

This inspirational hibernation ceases.

Then like the magical all-reaching hands of spring,

Every part of me, every muscle, every drop of blood

Is awakened and renewed

To enjoy and pass on this miracle

From cell to cell, organ to organ,

Till at last my whole being is re-energized,

And those events that unfold to shape my thinking

To that of a habitual failure are erased.

And then my head is held high,

My shoulders lifted

As I pick my pen to create another masterpiece

That leaves me feeling not like another man

Who can’t seem to put his life in focus,

But as a confident player on the field of champions.

Essentially a star.